Above & Beyond: A Youth Business Group

Information

Above & Beyond is a new business group started by students at World Academy for Total Community Health High School (WATCH) in East New York, Brooklyn working with Project EATS.

This December, Above & Beyond’s first business activities will be the sale of Brie's Garden (all-natural, handmade, chemical-free products) for the holidays.

The mission of Above & Beyond is to enhance the natural beauty of the body with healthy organic products. It sells all-purpose products that are targeted to everyone.

The goal of Above & Beyond is to: a) provide the highest quality of product for the lowest prices; b) provide its customers with the most effective and efficient product; and to c) make profit and carry out all the functions of the acronym S.M.A.R.T.: Sustainable. Measurable. Attainable. Reachable. Time.

The group’s vision is to be able to sell at least 200 lip balms a week and to develop customers that are loyal and give feedback on its brands.

Above & Beyond values using only organic ingredients in its products and being true to its customers and prices. It will not raise its prices to become greedy.

Members: 6
Latest Activity: Jan 20

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Comment by Shamika Broome on December 5, 2011 at 4:24pm: Sales Strategy:

What is the Best way to sell them Your PRODUCTS?

a) Your Product stand @School

b) your Product stand @School Bazaar

These are the best way because you making the people come to you and it is a big community in the school

Competition

1)Advantage to selling your products during the holiday season are around this time of the year people save money and always the spend alot of money.

2)Sephora is the biggest competition to selling our products this season.

My Sales Strategy

1) My strategy for getting them to purchase my product instead of the competition's product by telling them how our products are organic and organic is better because the competition's products are not organic.

Comment by Chelsea Stedford on December 5, 2011 at 4:23pm

Sales strategy

Individual Order: Because you are able to tell how much products will be sold to an individual for each month,and you can know if they are regular customers.

Your Product Stand @ School: Because the school community will be able to know what we do as thier peers,and we will heavily influence the school body and also the principal who might help us in our endeavors.

Other: (Community Organiaztions),Because they will be able to know about a new product and possibly tell others in the community about it that wil bring new customers to us.

Competition

Our advantage to selling our products during the holiday is a big one.I say this because Bigger companies and cooperations are already bought over by our potential customers.They not only sell lip balm but other accessories that might go along with the lip blam as a package.
Our biggest competion to selling our products during the this season will be ouselves i belive.because since we are a new group that is selling products that is organic; this will be challenging since many individuals who are used to buying products from businesses that may not have the same purpose as us.
Our strategy for getting them to purchase our product instead of other competitiors products would be to inform them about why it is better and also let them know that they can can lip blams buty a product that is at a lower price and is much better,proven by the substances that are used to make these products in comparison to my competitors products and what substances are used to make thier products...

Comment by Sayeda George on December 5, 2011 at 4:23pm: What is the best way to sell them your Products ?

Individual Order Forms-

This way is effective to sell our products because this gives the comsumer the time to decide how many orders they want. Also this way saves time for me as the seller to move throughout the school and take orders.

Your Product Stand @

This is another good strategy to sell our products beacuse at school their are many students, staff members, visitors. In result of this different people can see our product we can have many oppuritunies of selling our products.

Competition-

1) Advantage : One advantage of selling our products during holiday season is that around this time many indivduals are looking for things to purchase this being a giving time of the year. People are most likely to save more money during the holiday season so they are money to spend.

2) Disadvantage: Our competition during this holiday season are franchise such as Victoria's Secret and beauty salon store who selling known lip balms.

Your Sales Strategy:

Our strategy for getting consumers to purchase our products instead of other competition's product is to inform our costumers the benefits our lip balm and tattoo balm. The benefits being how it is created, organic quality and the quantity compared to other brands.

Comment by Calisa on December 5, 2011 at 4:19pm

Sales Strategy

-What is the best way to sell them your products?

Individual Order Forms
Product Stand at School

These are the best ways to sell our product because we will see most of my buyers inside of school.

Competition

-People are more willing to buy products during the holidays. This is an advantage because people buy to give during holiday seasons like Christmas.

- Our biggest competition to selling our products this season is Victoria Secrets. Many females are hooked onto their lip-gloss because of how it is displayed in their advertisements as a sex magnet.

Your Sales Strategy

- My strategy for getting buyers to buy our product is comparing the quantity and quality of our products and our competitions.

Comment by Shamika Broome on December 5, 2011 at 4:03pm: Market:

Lip Balms will be sold to :

1) Cousins Sherry and Kathy

2) Friends

3)Boyfriend

Tattaoo Balm :

1) Friends

Regula Contacts:

Lip Balm:

1) Classmates

2) Teachers

3) Mom boss

Tattoo Balm:

1) Friends

2) Family

They will mostly buy our products in:

1)Personal relationships:

Cosmetic stores because cosmetics is like a girls best friend

2) Regular Contacts:

Beauty supply stores because thats where you mostly get anything dealing with hygiene

Comment by Calisa on December 5, 2011 at 4:01pm

Market

-Who is your market?

Lip Balms

Family
Classmates
Teachers

My regular contacts will include but are not limited to:

Lip Balms

Youth Food Council
Teachers
After School Staff

If this Product was most likely to be sold world wide, our buyers would purchase them at:

-Personal Relationships: Beauty Supply Store

-Regular Contacts: Beauty Supply Store

Comment by Sayeda George on December 5, 2011 at 4:00pm: Markets: Who is your market ?

Lip Balm-

1) Neighbors (Henry, Wayne & His wife)

2) Family (Mom)

3) Friends

Tattoo Balm-

1) Friends (Ariel Sean)

2)

3) ...

B) Regular Contacts

Lip Balm-

1) Groundwork Workers, Acs workers at my mom's job

2) Youth Food Counsil Members

3) School Staff (Security,Teachers etc)

Tattoo Balm-

1) School officials

Whats's the Purchasing Pattern Of Your Top 2 Markets ?

Personal Relationships-

My top 3 personal relationships are most likely to purchase our lip balm at...

Pharmacies, Duane Reade, Corner Stores

Regular Contacts-

Beauty Supply Stores, Cosmetic stores, Sephora

Comment by Chelsea Stedford on December 5, 2011 at 4:00pm: Markets:Lips Balms will ber sold to:

A)A cousin (JV)

B)Aunt (CV)

C)Friends

Tattoo Balm will be sold to:

A) Cousin(A.S)

B)Classmates

Regular Contacts:Lip Balm

A)Deli

B)Flip the table

C)GWS

D)security Guards

E)Ms.Muir

WHat's The Purchasing Pattern Of Your Top 2 Markets????

Peronal Relationships;

Barbershops/Beauty salons,Cosmetic/Speciality Store,Pharmacies,On The Run

Reagular Contacts;

Nieghborhood Corner stores,Grocery Stores, Convienece